Posts tagged NNg-UX
Hierarchy of Trust: The 5 Experiential Levels of Commitment

Nielsen Norman Group, March 6, 2016
Persuasive Design, Credibility, Trust & User eXperience
By Kate Sherwin

“Summary: Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.”

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Web UX 2016 vs 2004 & How to Maximize User Research Insight

Nielsen Norman Group, December 29, 2016 & January 12, 2017
Web, Usability & User eXperience
By Jakob Nielsen

“Jakob Nielsen presents a rare longitudinal study of 12 years' evolution in web usability: what's gotten better, and where we still need to improve, and discusses how to base design changes on valid UX research methods and gain the biggest ROI from the usability investment.”

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Brand Is Experience in the Digital Age

Nielsen Norman Group, July 3, 2016
Branding, Interaction Design
By Kate Kaplan

“Summary: While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Consumers now have a wider range of interaction with companies and greater choice in product selection. Today, brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”

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