Communications of the ACM, June 2018, Vol. 61 No. 6, Pages 18-19
By Logan Kugler
“Facebook and Google lead the way in this arena. Facebook allows users to customize their personal profile to their liking and indicate their interests by engaging with content. Every reaction a user has to a post teaches Facebook's algorithms his/her preferences; these algorithms then serve more content that even better matches the user's preferences.
The result? The user visits and revisits the site, staying for longer, making them a richer target for advertising."Read More