Posts tagged Conversational Search
Amazon Alexa and the Search for the One Perfect Answer

Wired.com, February 18, 2019
By James Vlahos

“Reaching position zero requires a wholly different strategy than conventional SEO. The importance of putting just the right keywords on a web page, for instance, is declining. Instead, SEO gurus try to think of the natural-language phrases that users might say—like “What are the top-rated hybrid cars?”—and incorporate them, along with concise answers, on sites. The hope is to produce the perfect bit of content that the AI will extract and read aloud.”

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