Googled: The End of the World as We Know It

 
 
 
The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen.
— San Francisco Chronicle
 

Published by the Penguin Group, 2009
By Ken Auletta
ISBN 978-1-59420-235-3

Just eleven years old, Google has profoundly transformed the way we live and work-we’ve all been Googled. Esteemed media writer Ken Auletta uses the story of Google’s rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru “Coach” Bill Campbell. Auletta’s unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it’s taking us next..

About the Author

Ken Auletta has been the “Annals of Communication” columnist for The New Yorker since 1992. He is the author of twelve previous books, including three national bestsellers. In ranking him as America’s premier media critic, the Columbia Journalism Review concluded, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He has written for various newspapers and magazines, and appeared regularly as a television interviewer and analyst. He started writing for The New Yorker in 1977. He grew up in Coney Island and now lives in New York City with his wife.”

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